The greater the industrial and political organization, the greater is the emphasis on the individual as a mere mass unit, and the smaller his importa… - Everett Dean Martin

Psychology is an attempt to gain a scientific understanding of human nature. We are all deeply interested in knowing human nature. When we are not talking about ourselves we are usually talking about our neighbors.

One reason why people cherish the delusion that they are still free long after they have lost or destroyed the liberties won by their ancestors lies in the boundless vanity of man when acting as mass. The mass in modern times believes it is sovereign. As sovereign it is free.

The evil effect of these attempts to manipulate the multitude by pampering its weaknesses---in return for material and other advantages to persons and for ends not disclosed—is clearly seen in various aspects of our common life. In politics such effect have long been deplorable.