To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past. - Jony Ive

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To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.

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About Jony Ive

Sir Jonathan Paul "Jony" Ive KBE, HonFREng, RDI (born February 1967 in Chingford, London), is a British industrial designer and the senior vice president of Industrial design at Apple Inc.. Two-time winner of the Design Museum's inaugural Designer of the Year award (2002, 2003).

Also Known As

Native Name: Jonathan Ive
Alternative Names: Jonathan Paul Ive • Sir Jonathan Paul Ive • Jony iPod
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Paying attention to what’s happened historically actually helps give you some faith that you are going to find a solution. Faith isn’t a surrogate for engineering competence, but it can certainly help fuel the belief that you’re going to find a solution. And that’s important.
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