The figures of rhetoric are the beauties of all poems we have ever read. Without them we would merely be us: eating, sleeping, manufacturing, and dyi… - Mark Forsyth

Above all, I hope I have dispelled the bleak and imbecilic idea that the aim of writing is to express yourself clearly in plain, simple English using as few words as possible. This is a fiction, a fib, a fallacy, a fantasy and a falsehood. To write for mere utility is as foolish as to dress for mere utility.

Mountaineers do it, and climb Everest in clothes that would have you laughed out of the gutter. I suspect they also communicate quickly and efficiently, poor things. But for the rest of us, not threatened by death and yetis, clothes and language can be things of beauty. I would no more write without art because I didn't need to, than I would wander outdoors naked just because it was warm enough. Again.

These figures grow like wildflowers, but they can be cultivated too. I do not believe that The Beatles had any idea what anadiplosis was, any more than I believe that the Rolling Stones knew about syllepsis. They knew what worked, and it did.

The figures of rhetoric are the beauties of all the poems we have ever read. Without them we would merely be us: eating, sleeping, manufacturing and dying. With them everything can be glorious. For though we have nothing to say, we can at least say it well.

So just to recap, polyptoton is a favorite of Jesus, Shakespeare, and John Lennon.

Offices are peculiar places and nobody is ever quite sure what happens in them, least of all the people who work there. But the day tends to begin with a morning meeting, in which everybody decides what they will fail to do for the rest of the day.