The figures of rhetoric are the beauties of all poems we have ever read. Without them we would merely be us: eating, sleeping, manufacturing, and dying. With them everything can be glorious. For though we have nothing to say, we can at least say it well.

Go Premium

Support Quotewise while enjoying an ad-free experience and premium features.

View Plans
"Shopping malls rarely have any windows on the outside. There is a good reason for this: if you could see the world beyond the window you would be able to orientate yourself and might not get lost. Shopping malls have maps that are unreadable even to the most skilled cartographer. There is a good reason for this: if you could read the map you would be able to find your way to the shop you meant to go without getting lost. Shopping malls look rather the same whichever way you turn. There is a reason for this too: shopping malls are built to disorientate you, to spin you around, to free you from the original petty purpose for which you came and make you wander like Cain past rows and rows of shops thinking to yourself, "Ooh! I should actually go in there and get something. Might as well seeing as I'm here." And this strange mental process, this freeing of the mind from all sense of purpose or reason, is known to retail analysts as the Gruen transfer."

Go Premium

Support Quotewise while enjoying an ad-free experience and premium features.

View Plans
Carl Jung was Freud’s protégé. Then one day Carl had a dream that wasn’t about sex. He hesitated before telling Freud something quite that embarrassing. Confessing to a psychoanalyst that you’ve had an innocent dream is rather like confessing to your grandmother that you’ve had a dirty one. Freud was outraged. What sort of fruitcake, he demanded, has a dream that isn’t dirty? It was inconceivable. Freud decided that Jung had gone quite mad, that the dream really had been dirty, and that Jung was just being coy.

Jung insisted that his dream wasn’t about sex and that, in fact, it was about his grandparents being hidden in a cellar. So he rejected Freud’s pansexualism (not a sin of cookery, but the belief that everything comes down to nooky) and ran off to become a Jungian.

Share Your Favorite Quotes

Know a quote that's missing? Help grow our collection.

Shakespeare was not a genius. He was, without the distant shadow of doubt, the most wonderful writer who ever breathed. But not a genius. No angels handed him his lines, no fairies proofread for him. Instead, he learnt techniques, he learnt tricks, and he learnt them well.

Genius, as we tend to talk about it today, is some sort of mysterious and combustible substance that burns brightly and burns out. It's the strange gift of poets and pop stars that allows them to produce one wonderful work in their early twenties and then nothing. It is mysterious. It is there. It is gone.

Works in ChatGPT, Claude, or Any AI

Add semantic quote search to your AI assistant via MCP. One command setup.

The problem with the alphabet is that it bears no relation to anything at all, and when words are arranged alphabetically they are uselessly separated. In the OED, for example, aardvarks are 19 volumes away from the zoo, yachts are 18 volumes from the beach, and wine is 17 volumes from the nearest corkscrew.