...I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or d… - Akio Morita

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

The effect of three things - the new laws, the revision of the tax system, and the elimination of the zaibatsu conglomerates - was to make Japan an egalitarian society for the first time.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.