Your vision is only actionable if you say it out loud. If you keep it to yourself, it will remain a figment of your imagination. - Simon Sinek

Even with objective metrics in hand, the argument about which is better or which is worse without first establishing a common standard creates nothing more than debate.

For this reason an organization must be clear about its purpose, cause or belief and make sure that everything they say and do is consistent with and authentic to that belief

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.