Great leaders, in contrast, are able to inspire people to act. - Simon Sinek

Los líderes de las mejores organizaciones no consideran a sus trabajadores un material que deben manipular para contribuir a ganar más dinero. Entienden que el dinero es el material que hay que gestionar para ayudar a su gente a crecer.

if we don't understand the cause, then even the right answers will always steer us wrong … eventually. The truth, you see, is always revealed … eventually.

But again, value is a perception, not a calculation, which is the reason companies make such a big deal about investing in their brand.