if we're starting with the wrong questions, if we don't understand the cause, then even the right answers will always steer us wrong . . . eventually… - Simon Sinek

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.

A good vision statement, in contrast, explains, in specific terms, what the world would look like if everything we did was wildly successful.

For those within a community, or an organization, they must trust that their leaders provide a net—practical or emotional. With that feeling of support, those in the organization are more likely to put in extra effort that ultimately benefits the group as a whole.