What is your organization trying to do? How are you trying to achieve those goals? What acceptable risks are you incurring to achieve those goals mor… - Reid Hoffman

My friend Peter Thiel has written eloquently about the power of being a contrarian in his book Zero to One. Whenever I interview someone for a job, I like to ask this question: “What important truth do very few people agree with you on?” This question sounds easy because it’s straightforward. Actually, it’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon. And it’s psychologically difficult because anyone trying to answer must say something she knows to be unpopular. Brilliant thinking is rare, but courage is in even shorter supply than genius.

You should want your employees to be discoverable by the outside world in a professional context. They’re discoverable anyway, thanks to Google and social networks like Facebook, Twitter, and LinkedIn, so you should incentivize them to craft their presence in a way that’s maximally helpful to the company.

When the Naysayers Are Loud, Turn Up the Music