"OBSOLETE, adj. No longer used by the timid. Said chiefly of words. A word which some lexicographer has marked obsolete is ever thereafter an object of dread and loathing to the fool writer, but if it is a good word and has no exact modern equivalent equally good, it is good enough for the good writer. Indeed, a writer's attitude toward "obsolete" words is as true a measure of his literary ability as anything except the character of his work. A dictionary of obsolete and obsolescent words would not only be singularly rich in strong and sweet parts of speech; it would add large possessions to the vocabulary of every competent writer who might not happen to be a competent reader."
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It is one of the talents of great stylists to make obsolete words cease from appearing obsolete through the way in which they introduce them in their writing. Obsolete words which under the pens of others would seem stilted or out of place, occur most naturally under theirs. This is owing to the tact & judgment of the writers who know when — & when only — the disused term can be introduced, when it is artistically agreeable or linguistically necessary; & of course then the obsolete word becomes obsolete only in name. It is recalled into existence by the natural requirements of a powerful or subtle style. It is not a corpse disinterred (as with less skillful writers) but a beautiful body awaked from a long & refreshing sleep.
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Education, journalism, technology, entertainment and business may also find better methods for their purpose than books and writing. But this does not mean that tapes and films have made books obsolescent—the contention is almost too ludicrous to be taken seriously. Books are certainly old fashioned, but only people with a very limited perception are silly enough to condemn ideas because of their age. It is, of course, equally silly to condemn the new fangled simply because it is strange, and I am full of admiration for the technologists who have developed all sorts of gadgets for the purpose of improving communications. However, I believe that all these fascinating machines are complementary to, and not substitutes for, books and the printed word.
It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word OBSOLETE in a headline, only to discover that 33% of housewives had no idea of what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
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