An important body of evidence that suggests the irrelevance of enemy atrocities to U.S. intervention in Vietnam may be found in official Washington r… - Edward S. Herman

The question of relative atrocities may be illustrated by this fact: a close examination by the author of newspaper files for 1966 alone disclosed somewhere between 600 and 1,000 reported South Vietnamese civilian deaths attributed to “errors” in the use of “allied” firepower. During the same year the number of NLF killings, including paramilitary personnel, according to official Saigon estimates, was 1,000. That is, our acknowledged accidental civilian killings were of the same order of magnitude as official claims of NLF killings. It should be obvious that U.S. bombings and killings in “unfriendly” villages were many times greater than killings by mistake.

Lent: “What would you consider your major contribution to the field of scholarship? Your assessment of what you’ve done in a lifetime.” Herman: “The introduction of a structural model of the media, the use of pairing analysis, and the use of these methodological devices or frameworks in dozens of applications. The techniques are not new, but I and my co-authors have possibly given them more salience. Also, not new but hopefully in a useful framework is the focus on the mass media as elite-based and elite-serving institutions, with biases that follow accordingly. In a way, my writings have virtually all been an exposure of these biases and a demonstration that the idea of a 'party line' applies to the mainstream US media as well as to media in authoritarian countries.”

A propaganda system will consistently portray people abused by enemy states as worthy victims, whereas those treated with equal or greater severity by its own government or clients will be unworthy. The evidence of worth may be read from the extent and character of attention and indignation. […] the U.S. media’s practical definitions of worth are political in the extreme and fit well the expectations of a propaganda model. While this differential treatment occurs on a large scale, the media, intellectuals, and public are able to remain unconscious of this fact and maintain a high moral and self-righteous tone. This is evidence of an extremely effective propaganda system. […] The worth of a victim Popieluszko [Polish priest] is valued at somewhere between 137 and 179 times that of a victim in the U.S. client states, or, looking at the matter in reverse, a priest murdered in Latin America is worth less than a hundredth of a priest murdered in Poland.