I know what it is! We’ve arrived at the West Coast! We’re all strangers again! Folks, I just forgot the biggest gumption trap of all. The funeral pro… - Robert M. Pirsig

Caring about what you are doing is considered either unimportant or taken for granted.

"I've wondered why it took us so long to catch on. We saw it, and yet we didn't see it. Or rather we were trained not to see it. Conned perhaps into thinking that the real action was metropolitan and all this was just boring hinterland. It was a puzzling thing. The truth knocks on the door and you say, "Go away. I'm looking for the truth." And so it goes away. Puzzling."

Peace of mind produces right values, right values produce right thoughts. Right thoughts produce right actions and right actions produce work which will be a material reflection for others to see of the serenity at the center of it all.