When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I li… - B. J. Fogg

People get sick, take vacations, and have emergencies. We’re not aiming for perfection here, only consistency. Keeping the habit alive means keeping it rooted in your routine no matter how tiny it is.

When I first teach people my Behavior Model, they are sometimes a little dubious when I tell them this is a universal model. They wonder how one model with just four letters could possibly account for every kind of behavior in every culture.

Their relationship drives our every action and reaction — they are the basic ingredients of human behavior.