When you are designing a new habit, you are really designin… - B.J. Fogg

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When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I like to teach my students: Simplicity changes behavior.

B.J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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If she wants to start a new habit, she gets excited and curious instead of overwhelmed.

Once you remove any hint of judgment, changing your habits becomes an uplifting journey of self-discovery.

How long does it take for habits to grow to their full expression? There is no universal answer. Any advice you hear about a habit taking twenty-one or sixty days to fully form is not entirely accurate. There is no magic number of days.

When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I li… - B.J. Fogg

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