Ed Catmull requires directors to pitch three ideas, not one. One idea creates attachment. Three create perspective. With multiple options, people c… - David Epstein

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Ed Catmull requires directors to pitch three ideas, not one.

One idea creates attachment. Three create perspective.

With multiple options, people compare instead of defend.

That is what leads to better decisions.

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Additional quotes by David Epstein

Whether chemists, physicists, or political scientists, the most successful problem solvers spend mental energy figuring out what type of problem they are facing before matching a strategy to it, rather than jumping in with memorized procedures.

It is stupid to claim that birds are better than frogs because they see farther, or that frogs are better than birds because they see deeper.” The world, he wrote, is both broad and deep. “We need birds and frogs working together to explore it.

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