To be effective, propaganda must constantly short-circuit all thought and decision. It must operate on the individual at the level of the unconscious… - Jacques Ellul

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To be effective, propaganda must constantly short-circuit all thought and decision. It must operate on the individual at the level of the unconscious. He must not know that he is being shaped by outside forces...but some central core in him must be reached in order to release the mechanism in the unconscious which will provide the appropriate - and expected - action.

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About Jacques Ellul

Jacques Ellul (6 January 1912 – 19 May 1994) was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist.

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Additional quotes by Jacques Ellul

Despite the conviction that our era is revolutionary, we must also recognize that under the appearance of movement and development we are in fact living in complete stasis. There is undoubtedly much chaos and violence, there is technical progress, there are social and political experiments. But in reality our world is static, because its structures remain absolutely fixed and its development unfolds along a completely expected rather than revolutionary path.

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