Good writing does not fail or succeed on the strength of its ability to persuade. Not the kind of writing that you'll find in this book, anyway. It s… - Malcolm Gladwell

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Good writing does not fail or succeed on the strength of its ability to persuade. Not the kind of writing that you'll find in this book, anyway. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head — even if in the end you conclude someone else's head is not a place you'd really like to be.

from intro to What The Dog Saw