The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors. - Peter Thiel

perfect target market for a startup is a small group of particular

únicamente en el principio tienes la oportunidad de establecer las normas que alinearán a la gente hacia la creación de valor en el futuro.

If you do start your own company, you must remember the power law to operate it well. The most important things are singular: One market will probably be better than all others, as we discussed in Chapter 5. One distribution strategy usually dominates all others, too — for that see Chapter 11. Time and decision-making themselves follow a power law, and some moments matter far more than others — see Chapter 9. However, you can’t trust a world that denies the power law to accurately frame your decisions for you, so what’s most important is rarely obvious. It might even be secret. But in a power law world, you can’t afford not to think hard about where your actions will fall on the curve.

Competition can make people hallucinate opportunities where none exist.