Kindness and friendliness become aspects of personalized service or of public relations of big firms, rationalized to further the sale of something. … - C. Wright Mills
" "Kindness and friendliness become aspects of personalized service or of public relations of big firms, rationalized to further the sale of something. With anonymous insincerity, the Successful Person thus makes an instrument of his own appearance and personality.
About C. Wright Mills
C. Wright Mills (August 28, 1916 – March 20, 1962) was an American sociologist, best remembered for studying the structure of power in the U.S. in his book The Power Elite. Mills was concerned with the responsibilities of intellectuals in post-World War II society. He advocated relevance and engagement over disinterested academic observation as a "public intelligence apparatus" in challenging the policies of the institutional elites in the "Three" (the economic, political and military).
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Additional quotes by C. Wright Mills
In a public, as we may understand the term, (1) virtually as many people express opinions as receive them, (2) Public communications are so organised that there is a chance immediately and effectively to answer back any opinion expressed in public. Opinion formed by such discussion (3) readily finds an outlet in effective action, even against – if necessary – the prevailing system of authority. And (4) authoritative institutions do not penetrate the public, which is thus more or less autonomous in its operations.-In a mass, (1) far fewer people express opinions than receive them; for the community of publics becomes an abstract collection of individuals who receive impressions from the mass media. (2) The communications that prevail are so organised that it is difficult or impossible for the individual to answer back immediately or with any effect. (3) The realisation of opinion in action is controlled by authorities who organise and control the channels of such action. (4) The mass has no autonomy from institutions; on the contrary, agents of authorised institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion.
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