Kindness and friendliness become aspects of personalized service or of public relations of big firms, rationalized to further the sale of something. … - C. Wright Mills

For the corporation executives, the military metaphysic often coincides with their interest in a stable and planned flow of profit; it enables them to have their risk underwritten by public money; it enables them reasonably to expect that they can exploit for private profit now and later, the risky research developments paid for by public money. It is, in brief, a mask of the subsidized capitalism from which they extract profit and upon which their power is based.

The American elite does not have any real image of peace — other than as an uneasy interlude existing precariously by virtue of the balance of mutual fright. The only seriously accepted plan for peace is the full loaded pistol. In short, war or a high state of war-preparedness is felt to be the normal and seemingly permanent condition of the United States.

As an institutional fact, the cultural apparatus assumes many forms, but everywhere today it tends to be part of some national establishment. This term, “establishment,” is of course your (a British) term. The ambiguity with which you use it is at once too lovely and too useful for a mere sociologist to avoid stealing it. I now serve notice that I do intend to steal it, although I promise that I shall try not to make of it a Concept. In general, the term points to the overlap of culture and authority. This overlap may involve the ideological use of cultural products and of cultural workmen for the legitimation of power, and the justification of decisions and policies. It may involve the bureaucratic use of culture by the personnel of authoritative institutions. But the essential feature of any establishment is a traffic between culture and authority, a tacit co-operation of cultural workmen and authorities of a ruling institution. This means of exchange between them includes money, career, privilege; but, above all, it includes prestige. A zone of at least semiofficial prestige which is at once of culture and of authority is the zone of any establishment.