you’ve never experienced a failure like this, it is hard to describe the feeling. It’s as if the world were falling out from under you. You realize y… - Eric Ries

Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer. They accept — in fact prefer — an 80 percent solution; you don’t need a perfect solution to capture their interest.4

No es suficiente con pedir a los traabajadores que se esfuercen más. Nuestros problemas actuales están provocados por esforzarnos demasiado en las cosas equivocadas

Yet if the fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning. We must learn the truth about which elements of our strategy are working to realize our vision and which are just crazy. We must learn what customers really want, not what they say they want or what we think they should want. We must discover whether we are on a path that will lead to growing a sustainable business.