Moon shots are bold, inspiring finite goals within the Infinite Game, not instead of the Infinite Game. - Simon Sinek

Ada banyak cara memotivasi orang untuk melakukan berbagai hal, tetapi kesetiaan datang dari kemampuan untuk menginspirasi orang. Hanya ketika MENGAPA itu sangat jelas dan ketika orang memercayai apa yang kita percayailah relasi kesetiaan yang sejati dapat tercipta.

They are members of a very select group of leaders who do something very, very special. They inspire us.

If we want to feel an undying passion for our work, if we want to feel we are contributing to something bigger than ourselves, we all need to know our WHY.