People who make a difference do not die alone. Something dies in everyone who was affected by them. Amos made a great deal of difference, and when he… - Daniel Kahneman

"If you care about being thought credible and intelligent, do not use complex language where simpler language will do. My Princeton colleague Danny Oppenheimer refuted a myth prevalent among undergraduates about the vocabulary that professors find most impressive. In an article titled "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly," he showed that couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility."

The evidence of priming studies suggests that reminding people of their mortality increases the appeal of authoritarian ideas, which may become reassuring in the context of the terror of death.

The experiment shows that individuals feel relieved of responsibility when they know that others have heard the same request for help. Did the results surprise you? Very probably. Most of us think of ourselves as decent people who would rush to help in such a situation, and we expect other decent people to do the same. The point of the experiment, of course, was to show that this expectation is wrong. Even normal, decent people do not rush to help when they expect others to take on the unpleasantness of dealing