We had gotten really good at optimizing, tuning, and iterating, but in the process we had lost sight of the purpose of those activities: testing a cl… - Eric Ries

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We had gotten really good at optimizing, tuning, and iterating, but in the process we had lost sight of the purpose of those activities: testing a clear hypothesis in the service of the company’s vision. Instead, we were chasing growth, revenue, and profits wherever we could find them.

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Una ventaja inicial pocas veces es lo suficientemente grande como para ser relevante, y el tiempo invertido en el modo invisible, lejos de los consumidores, es poco probable que proporcione una ventaja inicial. La única manera de ganarla es aprender más rápido que los demás.

if the plan is to see what happens, a team is guaranteed to succeed — at seeing what happens — but won’t necessarily gain validated learning. This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

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