We already treat our vendors well, but we can build up our reputation within the vendor community even more by really treating our vendors as true pa… - Tony Hsieh

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We already treat our vendors well, but we can build up our reputation within the vendor community even more by really treating our vendors as true partners in the business. Most vendors aren’t happy dealing with most retailers because the retailers, especially the department stores, usually try to squeeze every last dollar out of them. We could be the first major retailer that doesn’t try to do that.