To live one's love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made or m… - Herbert Marcuse

The distinction between true and false consciousness, real and immediate interest still is meaningful. But this distinction itself must be validated. Men must come to see it and to find their way from false to true consciousness, from their immediate to their real interest. They can do so only if they live in need of changing their way of life, of denying the positive, of refusing. It is precisely this need which the established society manages to repress to the degree to which it is capable of “delivering the goods” on an increasingly large scale, and using the scientific conquest of nature for the scientific conquest of man.

This organization of functional discourse is of vital importance; it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason.

We have reached the point where the Objective Logic turns into the Subjective Logic, or, where subjectivity emerges as the true form of objectivity. We may sum up Hegel’s analysis in the following schema: The true form of reality requires freedom. Freedom requires self-consciousness and knowledge of the truth. Self-consciousness and knowledge of the truth are the essentials of the subject. The form of reality must be conceived as subject. P. 154-155