My guess is that you would find that the intellectual elite is the most heavily indoctrinated sector [of society], for good reasons. It's their role … - Noam Chomsky

Rio de Janeiro, incidentally, is not the poor part of the country, that sort of the rich part of the country. It's not the northeast, where 35 million people or so, nobody knows what happens to them, or cares. But Rio de Janeiro, that's where people are looking, the rich parts. And this journal is a science journal, kinda like Science in the United States. It was studying malnutrition. And here's the figures it had for Rio de Janeiro: infants from 0 to 5 months, severe malnutrition, meaning medically severe, 67%; 5 months to a year, 41%; a year to 5 years, 11%. Now the reason of course for the decline, from 67 to 41 to 11, is that they will die. So that's what happens under the conditions of the economic miracle, like in Guatemala. Now, it's a little wrong to say that the people die. The fact is, they don't die. We kill them, that's what happens. We kill them by carrying out policies, supporting the regimes of the kind that I've described. And by intervening with force and violence to suppress and destroy any attempt, however minimal, even on a speck like Grenada, we've got to stop any attempt to bring some change into this. That's the history of our hemisphere.

A good way of finding out who won a war, who lost a war, and what the war was about, is to ask who's cheering and who's depressed after it's over - this can give you interesting answers. So, for example, if you ask that question about the Second World War, you find out that the winners were the Nazis, the German industrialists who had supported Hitler, the Italian Fascists and the war criminals that were sent off to South America - they were all cheering at the end of the war. The losers of the war were the anti-fascist resistance, who were crushed all over the world. Either they were massacred like in Greece or South Korea, or just crushed like in Italy and France. That's the winners and losers. That tells you partly what the war was about. Now let's take the Cold War: Who's cheering and who's depressed? Let's take the East first. The people who are cheering are the former Communist Party bureaucracy who are now the capitalist entrepreneurs, rich beyond their wildest dreams, linked to Western capital, as in the traditional Third World model, and the new Mafia. They won the Cold War. The people of East Europe obviously lost the Cold War; they did succeed in overthrowing Soviet tyranny, which is a gain, but beyond that they've lost - they're in miserable shape and declining further. If you move to the West, who won and who lost? Well, the investors in General Motors certainly won. They now have this new Third World open again to exploitation - and they can use it against their own working classes. On the other hand, the workers in GM certainly didn't win, they lost. They lost the Cold War, because now there's another way to exploit them and oppress them and they're suffering from it.

But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages.24 Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.