Despite all the chaos, and the inefficiency of manufacturing and shipping in small batches, Zara’s gross margins continue to exceed those of its comp… - Reid Hoffman

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Despite all the chaos, and the inefficiency of manufacturing and shipping in small batches, Zara’s gross margins continue to exceed those of its competitors H&M (55 percent) and Gap (29 percent). That’s because all that inefficiency incurred in the pursuit of speed allows Zara to avoid one of the biggest drags on gross margin for almost any apparel company — overstock of designs that failed to sell. Ortega devised this model when he was sixteen years old — don’t order inventory and hope it sells; instead, figure out what people want, and then make it.

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Alternative Names: Reid Garrett Hoffman Reid G. Hoffman
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But even when performance deteriorates, it’s still important to remember that the alliance is a relationship, not a transaction. Ups and downs are inevitable, and both sides should maintain a long-term investment perspective rather than responding in knee-jerk fashion to short-term turbulence. A baseball team would never cut a player simply because he had a bad game. But if the player experienced a month-long slump, the team might very well trade or release him.

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