Leadership is the art of giving people a platform for spreading ideas that work. - Seth Godin

We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.

It’s what we wrestle with every single day. The intersection of comfort, danger, and safety. The balancing act between vulnerability and shame. The opportunity (or the risk) to do art. The willingness to take responsibility for caring enough to make a difference and to have a point of view.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it.

And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.