In an ExO world, purpose trumps strategy and execution overrides planning. - Salim Ismail

The first stands alone: Massive Transformative Purpose (MTP). As the name suggests, MTP is the ExO's core reason for existing. MTP is the foundation upon which all company actions take place. It establishes a long-term goal for the company so sweeping and profound that it is always within reach yet always unreachable. It sets a moral foundation for all company interactions between all stakeholders. It keeps the company disciplined and on target. It inspires employees and customers. And it galvanizes employee morale and retention.

Doing anything significant, big, and bold requires a TON of hard work. It also involves countless risks, setbacks, and restarts. While some people are lucky, most success stories require recovering one more time, facing the challenge, and beginning again. Over and over.

6Ds: Digitized, Deceptive, Disruptive, Dematerialize, Demonetize and Democratize. Any technology that