We live in an exponential era. This kind of disruption is a constant. For anyone running a business — and this goes for both start-ups and legacy com… - Peter Diamandis

The Memory Business Steven Sasson is a tall man with a lantern jaw. In 1973, he was a freshly minted graduate of the Rensselaer Polytechnic Institute. His degree in electrical engineering led to a job with Kodak's Apparatus Division research lab, where, a few months into his employment, Sasson's supervisor, Gareth Lloyd, approached him with a "small" request. Fairchild Semiconductor had just invented the first "charge-coupled device" (or CCD) — an easy way to move an electronic charge around a transistor — and Kodak needed to know if these devices could be used for imaging.4 Could they ever. By 1975, working with a small team of talented technicians, Sasson used CCDs to create the world's first digital still camera and digital recording device. Looking, as Fast Company once explained, "like a '70s Polaroid crossed with a Speak-and-Spell,"5 the camera was the size of a toaster, weighed in at 8.5 pounds, had a resolution of 0.01 megapixel, and took up to thirty black-and-white digital images — a number chosen because it fell between twenty-four and thirty-six and was thus in alignment with the exposures available in Kodak's roll film. It also stored shots on the only permanent storage device available back then — a cassette tape. Still, it was an astounding achievement and an incredible learning experience. Portrait of Steven Sasson with first digital camera, 2009 Source: Harvey Wang, From Darkroom to Daylight "When you demonstrate such a system," Sasson later said, "that is, taking pictures without film and showing them on an electronic screen without printing them on paper, inside a company like Kodak in 1976, you have to get ready for a lot of questions. I thought people would ask me questions about the technology: How'd you do this? How'd you make that work? I didn't get any of that. They asked me when it was going to be ready for prime time? When is it going to be realistic to use this? Why would anybody want to look at their pictures on an electronic screen?"6 I

Skype demonetized long-distance telephony; Craigslist demonetized classified advertising; Napster demonetized the music industry. This list goes on and on. More critically, because demonetization is also deceptive, almost no one within those industries was prepared for such radical change.

Today mammography requires an expensive, large, stationary machine that takes a crude, two-dimensional picture. But imagine a ‘bra’ that has tiny X-ray pixel emitters on the top and X-ray sensors on the bottom. It’s self-contained, self-powered, has a 3G or Wi-Fi-enabled network, and can be shipped to a patient in a FedEx box. The patient puts on the bra, pushes a button, and the doctor comes online and starts talking: ‘Hi. All set to take your mammogram? Hold still.’ The X-ray pixels fire, the detectors assemble and transmit the image, and the doctor reads it on the spot. The patient ships back the package, and she’s done. With little time and little money.