You are already choosing, in every moment of every day, what to give a fuck about, so change is as simple as choosing to give a fuck about something else, It really is that simple. It's just not easy.
Good values are 1) reality-based, 2) socially constructive, and 3) immediate and controllable. Bad values are 1) superstitious, 2) socially destructive, and 3) not immediate or controllable. Good, healthy values are achieved internally. Something like creativity or humility that can be experienced right now. You simply have to orient your mind in a certain way to experience it. These values are immediate and controllable and engage you with the world as it is rather than how you wish it were. Bad values are generally reliant on external events.
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All of human civilization, he says, is basically a result of immortality projects: the cities and governments and structures and authorities in place today were all immortality projects of men and women who came before us. They are the remnants of conceptual selves that ceased to die. Names like Jesus, Muhammad, Napoleon, and Shakespeare are just as powerful today as when those men lived, if not more so. And that’s the whole point. Whether it be through mastering an art form, conquering a new land, gaining great riches, or simply having a large and loving family that will live on for generations, all the meaning in our life is shaped by this innate desire to never truly die.
