“Wealth has to be created before it can be shared.” Starting from there, the emphasis is placed firmly on creating the political and economic climate where the men with the ideas and the men with the capital are given a chance to do so. Circumstances may have made the ownership of some industries by the State inevitable, but the unanimous verdict is that bureaucracy cramps, cripples and confines. That is no good for Britain. One sentence is devastating. “Socialised industries tend to produce inferior products at high prices by dissatisfied workers.” That is too near the truth for our comfort.

Russia's intention has been to build up her military forces everywhere to a point where she puts the maximum economic strain on democracies, and through that economic strain she weakens the political will of the democracies to defend themselves. ... The lesson seems to me to be clear. NATO must be underpinned by the maximum financial subvention, and that is best raised by the countries who are partners in the Economic Community. And not only that; in Europe we must have the will to defend our own way of life which we have chosen for ourselves which is only born out of and nourished in political unity. Therefore, I myself look upon the political side of the European Community as perhaps the most important of all.

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Douglas-Home: Can you not make me look better than I do on television? I look rather scraggy, like a ghost.
Make-up girl: No.
Douglas-Home: Why not?
Make-up girl: Because you have a head like a skull.
Douglas-Home: Doesn't everyone have a head like a skull?
Make-up girl: No.

There is one question, fundamental to everything, which has yet to be convincingly answered. “Will a democracy of one man-one vote faced with a choice always go for the softer of two options?” ... If the answer to the question...were to be ‘yes’ then Britain and the democracies of Europe and America would go under, and we should be supplanted by another political, military and economic philosophy. But there is evidence that the people of Britain are beginning to tumble to the fact that if they want to enjoy the fruits of life then rights must be balanced by duties and individual effort must be made.

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Throughout, you will find a constant theme. It is the creation of a social and economic climate in which men and women can develop their personalities and talents to their country's benefit as well as their own. Conservatives believe that a centralized system of direction cramps the style of the British people. Only by trusting the individual with freedom and responsibility shall we gain the vitality to keep our country great.

There is the chance, too, if we have the imagination to see it, to resurrect the vitality of European civilisation and give to our new generation of Europeans the inspiration to set against the alien but undeniably dynamic, almost religious, creed of Communism. At this point in time when we are seeking reconciliation and yet are faced with increasing evidence of militancy everywhere, I look to an active European Community as a necessary complement to the NATO Alliance.

We also believe that we should have the power to assist voluntary repatriation, that the dependents must be counted against the limits on numbers, and that the total should be further reduced. ... Without the measures outlined, those of us who have studied this question at close quarters are increasingly fearful that an intractable racial problem will be introduced into Britain and may become endemic if we are not careful. This, in our view, must not be allowed. Therefore it is time to bring this problem into the open and not be afraid to talk about it. Those who speak about it in a responsible way should not be charged with racial prejudice.

Our philosophy is to use what is good from the past to create a future which is better. But these pages are not an introduction to an easy, sheltered life. No country has an inherited right to wealth or influence. Prosperity has to be worked for. The future will be assured only if our people recognize the simple economic rules which must be kept by a country dependent on earning its living in a competitive world. This manifesto points the way.

If I learnt anything as Foreign Secretary, it is that there is the most direct relationship between wealth and power and influence. But, before wealth is shared, it must be earned. Our aim, therefore, must be a steady expansion of the national wealth. The situation for Britain today is almost startlingly clear. It lies in what...is called automation, and what that really means is simply this: We must make the maximum use of the machine and have the maximum efficiency in the use of management and labour. ... Rising prices against the consumer are Britain's deadliest enemy. If we must have growth, we must have it against inflation.

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What had been a trickle of immigrants from the Commonwealth was developing into a flood. We saw that if it was not brought under control it would create very serious social and economic problems—problems of employment, housing and education, for instance. So we brought in legislation. The socialists—aided by the Liberals—opposed it all along the line.