American-British businessman, former kickboxer, dating coach and manosphere influencer
Emory Andrew Tate III (born December 1, 1986) is an American and British social media personality, businessman and a former professional kickboxer. After beginning to offer paid courses and memberships through his website, he became an online influencer spreading misogynistic commentary resulting in his suspension from some social media platforms. On December 29, 2022, Tate and his brother, Tristan, were arrested in Romania, and charged with human trafficking and forming an organized crime group. Romanian police have alleged victims were coerced into creating paid pornography for social media and on June 20, 2023, they were charged with rape, human trafficking and forming an organized crime group to sexually exploit women. Both men reject all charges. Previously restricted from leaving the country, they were allowed to fly to Florida on February 27, 2025.
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Postliberals who loathe Tate imagine the multiracial working class as resolutely anti-capitalist. Anyone familiar with “grindset” knows blacks and Hispanics don’t want to overthrow the capitalist system. They want to game it to achieve the American Dream. This, of course, often leads them into pyramid schemes and other harebrained endeavors--which Tate seems to actively promote. But their stupid attempts don’t disabuse them of American capitalism. The promise of wealth attracts them more than the pseudo-Marxism espoused by an irrelevant Beltway intelligentsia.
We had a good chat, Tate and I, but the guy gives me the horrors. Not all the time, but enough of the time, I simply hate what he thinks. If I had a son, I'd hate the thought of him being exposed to it, and I’m far from wild about my daughters having to deal with teenage boys who have soaked it in. I even agonised about whether I ought to do this interview. Although if the most googled man on the planet can't be written about in a newspaper, then I’m honestly not sure what any of us are here for.
[W]hat he is doing today online fits every international definition of radicalisation. It takes a situation where there is a power imbalance and suggests that the one with the power is actually the minority. It is how all radicalisation works. These young people have been groomed.
It starts with a viral YouTube video of a takedown of a feminist argument. It starts with a picture of a woman with a black eye. It is a drip, drip, drip, which eventually leads to real-world consequences.
Men are expected to spend their lives working for women and children that are not their own. They can be ejected from a marriage at any time, for any reason, and by default will lose their children in the process. It is little wonder that, as in the Roman Empire, “marriage became unfashionable, especially among the men—but perhaps it would be more just to say that marriage on these terms was despised, for there seemed to be few advantages to be gained, many to be lost” (Unwin 1934). Conservative commentators often lament this attitude and blame influencers like Andrew Tate, but they confuse the cause for the effect. Men didn’t suddenly change their attitude towards marriage; marriage itself changed and men’s attitudes have slowly adjusted to the new reality. Browbeating and hectoring (“man up!”) cannot replace the old incentives.
And then there is Andrew Tate. How does a man like this become a "trillionaire" guru to teenage boys? You may think he is ludicrous: a globular kickboxing star and former Big Brother contestant. But his reach is staggering: over 11 billion views on TikTok. And what is he pouring into young minds? Streams of grim misogyny: tales of hitting women, choking them, smashing their faces in if they cheat, while maintaining that any cheating on his part is just "exercise".
It is as if someone has taken every type of woman-hater you can think of — a footballer, an incel, an Arab sheikh, the Tinder Swindler — and rolled them into one menacing, manscaped action doll, given them loads of guns, money and cars and made them say worse things than Donald Trump. He is a God to many boys.