American-British businessman, former kickboxer, dating coach and manosphere influencer
Emory Andrew Tate III (born December 1, 1986) is an American and British social media personality, businessman and a former professional kickboxer. After beginning to offer paid courses and memberships through his website, he became an online influencer spreading misogynistic commentary resulting in his suspension from some social media platforms. On December 29, 2022, Tate and his brother, Tristan, were arrested in Romania, and charged with human trafficking and forming an organized crime group. Romanian police have alleged victims were coerced into creating paid pornography for social media and on June 20, 2023, they were charged with rape, human trafficking and forming an organized crime group to sexually exploit women. Both men reject all charges. Previously restricted from leaving the country, they were allowed to fly to Florida on February 27, 2025.
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It is no secret that the internet is awash with ugly and harmful content. However, it is rare when someone like Andrew Tate rises to become one of the most famous people on social media because of their harmful content.
While many are already speaking out against Tate, there is a legion of (primarily male) supporters who consume, venerate and share his dangerous content.
Here in the UK, it is not an exaggeration to say that many young students returning to school at the end of the summer holidays will have seen something produced by Andrew Tate. The effect that Tate’s brand of vitriolic misogyny can have on the young male audience is deeply concerning. His content is widely celebrated by his fans for having brought back "traditional masculinity".
However, we also know that misogyny can be a gateway to other extreme and discriminatory views, and there is a serious danger that some people, sucked in by his sexist content, will align with his wider far-right politics.
Men are expected to spend their lives working for women and children that are not their own. They can be ejected from a marriage at any time, for any reason, and by default will lose their children in the process. It is little wonder that, as in the Roman Empire, “marriage became unfashionable, especially among the men—but perhaps it would be more just to say that marriage on these terms was despised, for there seemed to be few advantages to be gained, many to be lost” (Unwin 1934). Conservative commentators often lament this attitude and blame influencers like Andrew Tate, but they confuse the cause for the effect. Men didn’t suddenly change their attitude towards marriage; marriage itself changed and men’s attitudes have slowly adjusted to the new reality. Browbeating and hectoring (“man up!”) cannot replace the old incentives.
Tate was a very important voice for an emasculated ... you three guys, you are all 25, you are all kind of being told you can't be blokes, you can't do laddish, fun, bloke things ... That's almost what you're being told. That masculinity is something we should look down upon, something we should frown upon. It's like the men are becoming feminine and the women are becoming masculine and it's a bit difficult to tell these days who's what.
And then there is Andrew Tate. How does a man like this become a "trillionaire" guru to teenage boys? You may think he is ludicrous: a globular kickboxing star and former Big Brother contestant. But his reach is staggering: over 11 billion views on TikTok. And what is he pouring into young minds? Streams of grim misogyny: tales of hitting women, choking them, smashing their faces in if they cheat, while maintaining that any cheating on his part is just "exercise".
It is as if someone has taken every type of woman-hater you can think of — a footballer, an incel, an Arab sheikh, the Tinder Swindler — and rolled them into one menacing, manscaped action doll, given them loads of guns, money and cars and made them say worse things than Donald Trump. He is a God to many boys.
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And Tate fed into that by saying, "Hang on, what's wrong with being a bloke? What's wrong in male culture? What's wrong in male humour?" He fed into those things. His was a campaign of raising awareness, his was a campaign of giving people perhaps a bit of confidence at school or whatever it was to speak up.