Creativity is about connection — you must be connected to others in order to be inspired and share your own work — but it is also about disconnection. You must retreat from the world long enough to think, practice your art, and bring forth something worth sharing with others. You must play a little hide-and-seek in order to produce something worth being found.

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"If you believe in the lone genius myth, creativity is an antisocial act, performed by only a few great figures — mostly dead men with names like Mozart, Einstein, or Picasso. The rest of us are left to stand around and gawk in awe at their achievements. Under the "scenius" model, great ideas are often birthed by a group of creative individuals — artists, curators, thinkers, theorists, and other tastemakers — who make up an “ecology of talent.” Being a valuable part of a scenius is not necessarily about how smart or talented you are, but about what you have to contribute — the ideas you share, the quality of the connections you make, and the conversations you start. If we forget about genius and think more about how we can nurture and contribute to a scenius, we can adjust our own expectations and the expectations of the worlds we want to accept us. We can stop asking what others can do for us, and start asking what we can do for others.

Think about what you want to learn, and make a commitment to learning it in front of others. Find a scenius, pay attention to what others are sharing, and then start taking note of what they’re not sharing. Be on the lookout for voids that you can fill with your own efforts, no matter how bad they are at first. . . . Share what you love, and the people who love the same things will find you."

See something worth stealing? Put it in the swipe file. Need a little inspiration? Open up the swipe file. Newspaper reporters call this a “morgue file” — I like that name even better. Your morgue file is where you keep the dead things that you’ll later reanimate in your work.

But it’s not enough to be good. In order to be found, you have to be findable. I think there’s an easy way of putting your work out there and making it discoverable while you’re focused on getting really good at what you do.

There’s an economic theory out there that if you take the incomes of your five closest friends and average them, the resulting number will be pretty close to your own income. I think the same thing is true of our idea incomes. You’re only going to be as good as the stuff you surround yourself with. My mom used to say to me, “Garbage in, garbage out.” It used to drive me nuts. But now I know what she meant.

Carry a notebook and a pen with you wherever you go. Get used to pulling it out and jotting down your thoughts and observations. Copy your favorite passages out of books. Record overheard conversations. Doodle when you’re on the phone.

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I’ll often post something I loved making that took me forever and crickets chirp. I’ll post something else I think is sort of lame that took me no effort and it will go viral. If I let those metrics run my personal practice, I don’t think my heart could take it very long.