What ended up mattering, however, was instead the obsessive efforts of an eccentric creative talent who spent over three years nurturing a vision, coming at it again and again in an attempt to create something special.

in 90 percent of your daily life, the presence of a cell phone either doesn’t matter or makes things only slightly more convenient. They’re useful, but it’s hyperbolic to believe its ubiquitous presence is vital.

To summarize, big trends in business today actively decrease people’s ability to perform deep work, even though the benefits promised by these trends (e.g., increased serendipity, faster responses to requests, and more exposure) are arguably dwarfed by the benefits that flow from a commitment to deep work (e.g., the ability to learn hard things fast and produce at an elite level).

But part of what makes social media insidious is that the companies that profit from your attention have succeeded with a masterful marketing coup: convincing our culture that if you don’t use their products you might miss out.

Sizin zamanınız ve dikkatiniz üzerinden kâr elde eden şirketler, ustaca kullandıkları bir pazarlama hilesi sayesinde bugün herkesi şuna inandırmış vaziyetteler: Sosyal medyada yer almadığınızda mutlaka bir şeyleri kaçırır, bir şeylerden mahrum kalırsınız.

Writing in the early 1990s, as the personal computer revolution first accelerated, Postman argued that our society was sliding into a troubling relationship with technology. We were, he noted, no longer discussing the trade-offs surrounding new technologies, balancing the new efficiencies against the new problems introduced. If it’s high-tech, we began to instead assume, then it’s good. Case closed.

Bill Maher ends every episode of his HBO show Real Time with a monologue. The topics are usually political. This was not the case, however, on May 12, 2017, when Maher looked into the camera and said: The tycoons of social media have to stop pretending that they’re friendly nerd gods building a better world and admit they’re just tobacco farmers in T-shirts selling an addictive product to children. Because, let’s face it, checking your “likes” is the new smoking.

A now voluminous line of inquiry, initiated in a series of pioneering papers also written by Roy Baumeister, has established the following important (and at the time, unexpected) truth about willpower: You have a finite amount of willpower that becomes depleted as you use it.

(This issue is so important to Stephenson that he went on to explore its implications — positive and negative — in his 2008 science fiction epic, Anathem, which considers a world where an intellectual elite live in monastic orders, isolated from the distracted masses and technology, thinking deep thoughts.)

We instead find ourselves in distracting open offices where inboxes cannot be neglected and meetings are incessant — a setting where colleagues would rather you respond quickly to their latest e-mail than produce the best possible results.