The insomniac brain comes in various flavours; different personality types you're forced to share your skull with for several hours. It's like being trapped in a lift with someone who won't shut up. Sometimes your companion is a peppy irritant who passes the time by humming half- remembered TV theme tunes until 7am. Other times it's a morose critic who has recently compiled a 1,500-page report on your innumerable failings and wants to run over it with you a few times before going to print. Worst of all is the hyper-aware sportscaster who offers an uninterrupted commentary describing which bits of your body are currently the least comfortable. No matter where you put that leg, he won't be satisfied. And he's convinced you've got one arm too many.

I usually quite like women, but this advert makes me want to kill about 900 of them with my bare hands. It ends with the tiresome ladettes marching down a high street triumphantly singing the Here Come the Girls song out loud, like an invading squadron tormenting the natives with its war cry. Next year they'll probably be armed. Fear this.

Modern 3D cinema technology works by ensuring your left eye sees one image while your right sees another. But they could, presumably, issue one pair of specs comprising two left-eye lenses (for children to wear), and another with two right-eye lenses (for adults). This would make it possible for parents to take their offspring to the cinema and watch two entirely different films at the same time. So while the kiddywinks are being placated by an animated CGI doodle about rabbits entering the Winter Olympics or something, their parents will be bearing witness to some apocalyptically degrading pornography. The tricky thing would be making the soundtracks match. Those cartoon rabbits would have to spend a lot of time slapping their bellies and moaning.

Thoughtfully, just as Jabscreen owners everywhere were running out of apps to compare – and, by extension, anything to talk about – the nice droids at Apple Castle gifted them a whole new branch of conversation: the launch of the Jabscreen 4, which apparently is miles better than a regular Jabscreen, although no one can really explain why. Its most impressive feature is this: simply by existing, it suddenly makes your existing Olde Worlde vanilla Jabscreen seem rubbish. How can you enjoy sliding the little icons around on your Jabscreen 3 when you know that if you had a Jabscreen 4, those very same icons would be slightly sharper? The answer is you can't.

But once I had a Jabscreen of my own, I soon discovered the novelty lasts six months, tops. There's a limit to how many conversations you can have about it before you reach burnout. Have you seen the app which takes your photo and makes it look like you're really fat? Yes. And the game where you land all the planes on the runway? Yes, that too. Hey, how about this thing with the funny red monster that repeats everything you say? Please leave me. Please just leave me here to die.

Fictional serial killers are usually more pretentious than frightening, perpetually quoting Milton or arranging their victims in poses designed to evoke the martyrdom of St Sebastian. What are you, a cold-blooded murderer or the controller of Radio 3?

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In some quarters the films and books are lauded for their wholesome message, which is weird considering Bella is essentially deciding whether she'd rather shag a bat or a wolf. She's got zero interest in honest-to-goodness human-on-human action. No. It's magic farmyard creatures or nothing for her.

Until this week the one thing I knew about the Twilight saga was that it had vampires in it, which was enough to put me off. I didn't realise it was a romantic fantasy aimed at teenage girls. Turns out it's possible to be put off something twice before you've actually seen it.

As for me, I'm stuck in a loveless relationship with myself, the backseat driver who can't stop tutting and nagging. There's no escape from me's relentless criticism. Me even knows what I'm thinking, and routinely has a pop at Me for that. "You're worrying about your obsessive degree of self-criticism again," whines Me. "How pathetically solipsistic." And then it complains about its own bleating tone of voice and starts petulantly kicking the back of the seat, asking if we're there yet.

The original cut of Ridley Scott's recent retelling of the Robin Hood legend contained a puzzling interlude during which Russell Crowe recited the URL for a pornographic website. The scene was dropped from the theatrical release at the last minute when it was discovered that a script supervisor had inadvertently pasted the contents of their clipboard into the script while trying to find the keyboard shortcut for "print".

One of the side-effects of having your work appear in a public forum such as this is that people often email me asking for advice on how to break into writing, presumably figuring that if a drooling gum-brain like me can scrape a living witlessly pawing at a keyboard, there's hope for anyone.

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