David McClelland Quotes

American psychologist (1917–1998)

David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist and Professor of Psychology at , noted for his work on motivation .

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Alternative Names: David Clarence McClelland • David Mcclelland • David C. McClelland • D.C. McClelland • D. C. McClelland

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Understanding human motivation ought to be a good thing. It should help us to find out what we really want so that we can avoid chasing rainbows that are not for us. It should open up opportunities for self-development if we apply motivational principles to pursuing our goals in life.