Are you an experienced scuba diver? Great, shed your gear, take a deep breath and become a one-hundred-foot free diver. Are you a badass triathlete? Cool, learn how to rock climb. Are you enjoying a wildly successful career? Wonderful, learn a new language or skill. Get a second degree. Always be willing to embrace ignorance and become the dumb fuck in the classroom again, because that is the only way to expand your body of knowledge and body of work. It’s the only way to expand your mind.

Each hour of his week is dedicated to a particular task and when that hour shows up in real time, he focuses 100 percent on that task. That’s how I do it too, because that is the only way to minimize wasted hours.

The 40% Rule can be applied to everything we do. Because in life almost nothing will turn out exactly as we hope. There are always challenges, and whether we are at work or school, or feeling tested within our most intimate or important relationships, we will all be tempted to walk away from commitments, give up on our goals and dreams, and sell our own happiness short at some point. Because we will feel empty, like we have no more to give, when we haven’t tapped even half of the treasure buried deep in our minds, hearts, and souls.

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In a society where mediocrity is too often the standard and too often rewarded,” he said, “there is intense fascination with men who detest mediocrity, who refuse to define themselves in conventional terms, and who seek to transcend traditionally recognized human capabilities.

Physical training is the perfect crucible to learn how to manage your thought process because when you’re working out, your focus is more likely to be single pointed, and your response to stress and pain is immediate and measurable. Do you hammer hard and snag that personal best like you said you would, or do you crumble? That decision rarely comes down to physical ability, it’s almost always a test of how well you are managing your own mind. If you push yourself through each split and use that energy to maintain a strong pace, you have a great chance of recording a faster time. Granted, some days it’s easier to do that than others. And the clock, or the score, doesn’t matter anyway.

If you want to maximize minimal potential and become great in any field, you must embrace your savage side and become imbalanced, at least for a period of time. You'll need to funnel every minute of every single day into the pursuit of that degree, that starting spot, that job, that edge. Your mind must never leave the cockpit. Sleep at the library or the office. Hoop long past sundown and fall asleep watching film of your next opponent. There are no days off, and there is no downtime when you are obsessed with being great. That is what it takes to be the baddest motherfucker ever at what you do.
Know that your dedication will be misunderstood. Some relationships may break down. The savage is not a socialized beast, and an imbalanced lifestyle often appears selfish from the outside. But the reason I've been able to help so many people with my life story is precisely because I embraced being that imbalanced while I pursued the impossible dream of becoming the hardest motherfucker ever. That's a mythical title, but it became my compass bearing, my North Star. p111