Derren Brown Quotes

In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke’ and ‘eat popcorn’ over the film. I thought I’d make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%... Whether Vicary’s results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.

The capacity for self-deception, rarely acknowledged or understood by those who offer us supernatural answers to our problems, is huge: as easy as it is to make a medium’s cold-reading statements ‘fit’ our own situation and come to believe that he must have some paranormal insight, it is hardly any more difficult for a would-be psychic with an average ego, upon hearing frequently positive feedback, to believe over time that he must be blessed with a special gift. It’s harder to think you’re doing it for real when you’re tossing tambourines in the dark or have ready-made ectoplasm stuffed into your mouth or bottom.

Séances lost their popularity with the invention of infrared photography when it became possible to see what mediums were doing in the dark. Nowadays, spiritualists’ fakery is more ambiguous and subtle.

In magic, anyone with a shop-bought trick deck is a magician, and if people aren’t fooled they usually pretend to be, and they are understandably likely to mistake being fooled as a sign of being in the presence of an excellent magician.

Most people think themselves kind enough, but rather like a magician thinking he is fooling an audience who can see through his trick, we are the worst judges of the effect we have on others. True, we can mentally point out various kindnesses we have committed and those pleasant aspects of ourselves. Yet by doing so, we ignore the real test cases: how we behave under pressure, how nice we are to people we don’t like, how we deal with other people who seem determined to not live up to our unrealistic expectations.

Music is arguably the most affecting of the arts; intelligible to all people yet untranslatable into any other idiom. To Schopenhauer it was a direct expression of the ‘world will’... and was good when he had guests over.

Do you think astrologists, palm readers and the like can really tell everything about you? That your personality can be read from your birth date, your hand or from sensing vibrations? Very possible.

I can’t drive, play football without crying, or successfully use a PS3 controller.

I hated sports at school and hated my sports teachers. Still do in fact - especially Mr Broomfield. He remains an insult to retarded, overbearing megalomaniacs to this day.

Our tendency to think that we're not predictable is probably one of our more predictable traits.

I control the conditions so my testers become my testees.

One of the techniques that I use to imitate psychic phenomena is photographic memory.

We all get stuck in our belief systems, however sensible we think they are. To me, the New Age community is particularly guilty of not testing or challenging what it claims.

I have retained a belief that it is the popular sporty kids at school who grow up to have the least interesting lives, and the unhappy young souls who develop into the most extraordinary adults. Whoever heard of a creative genius being understood as a child and well loved by his class mates? Who like to imagine an artist who emerged into adulthood content with his lot? And, conversely, how satisfying to hear that almost without exception, the untroubled, popular kids at school have ended up blandly as accountants, solicitors or ‘in IT’. Hold on, misfits, your day will come.

I’m going to teach them some genuine skills that I use, peppered with some spurious pop-psychology and quite a lot of bullshit.