British illusionist and writer
Derren Victor Brown (born 27 February 1971) is a British illusionist, mentalist, painter, writer and sceptic.
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In the next episode you’ll see two people draw a picture of an angel and notice when they do that they draw the angel from a particularly secular perspective. And I’m certainly not one to begin to criticise the religio-artistic viewpoint of my two charming volunteers but it does make you stop and think what spiritually vacuous times we live in when two young people instinctively draw an angel with a halo attached to the back of its head with a stick.
The Barnum Statements are very famous and well known about and there’s a great experiment... There’s a terrific experiment that was done on this with students. I’ve filmed this myself. We did it with three different groups of people across the world, where you have... everybody in the group is given a reading, a personality reading. Normally beforehand there’s some nonsense about asking for their birth date or getting some objects off them - so there’s some sort of process apparently involved - and they’re given a reading. And it’s a long reading, it’s a very detailed personality reading and they all get one individually, they’re all asked to read it and, invariably, they will all say afterwards that it’s very, very accurate, that it was not at all vague or ambiguous or what people might expect and they’ll give it 85, 90, 95 percent accuracy. I’ve seen this happen and people are amazed by it. And then you get them to swap with each other and say “perhaps you can identify someone else by their reading”. Then they realise they’ve all been given exactly the same thing which was written months ago before I even met them and the statements that fill those sorts of readings are generally Barnum Statements. Barnum statements are things which essentially apply to anybody – this is only part of the cold-reading skill but it’s a major part of it... PT Barnum... “something for everyone” and, famously “a sucker is born every minute”
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All of us can be influenced through psychological techniques. For example, if I say “don’t think of a black cat” what do you do? You think of a black cat because the command ‘think of a black cat’ was there in the sentence. Techniques like this can be used to influence people’s thoughts, behaviour, even their memory.
It seems silly and churlish to attack others for their private beliefs, unless one is entirely convinced of the greater view that harm is caused by the persistence of that belief in society; but when pressed into engaging on the matter, I recall the question I asked myself many times until I found my own faith breaking down: Bearing in mind we can all utterly convince ourselves of things that are not true – and that therefore important truths about the universe must surely always be based on more solid foundations than what my easily fooled, fickle feelings tell me – what is it that supports this belief other than my own already-existing conviction?