In corporate culture there is a language of gender bias that we are unaware of: it’s called “benevolent sexism”.’ An example of this is when a male colleague or supervisor refers to a highly trained, qualified female engineer as “honey” or “meisje”. ‘Everyone acts as if it’s okay. It’s not. Deconstruct it. It’s not being friendly. It’s a power thing.

The issue is that women have to realise how phenomenal, creative and innovative they are. We don’t believe that we need to “fix” women for success in the corporate world. Rather, we need to get them to appreciate their potential and their power.