In corporate culture there is a language of gender bias that we are unaware of: it’s called “benevolent sexism”.’ An example of this is when a male colleague or supervisor refers to a highly trained, qualified female engineer as “honey” or “meisje”. ‘Everyone acts as if it’s okay. It’s not. Deconstruct it. It’s not being friendly. It’s a power thing.
Dutch academic
Dianne Lynne Bevelander (born in Durban, South Africa, 17 June 1959 – 29 August 2021) was a South African academic. She was the founder and Executive Director of the Erasmus Centre for Women and Organisations (ECWO) and Professor of Management Education with a focus on Women in Business at Rotterdam School of Management, Erasmus University (RSM). She was a pioneer of gender equality there, as she established the first all-women leadership elective as part of RSM’s MBA programmes in 2011.
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