Cell differentiation can turn neurons into everything from clocks that control circadian rhythms to photoreceptors that convert light into electrical-chemical impulses or decision makers that tally votes and decide courses of action. In the retina (often used as a case study because it can be directly and naturally stimulated), there are at least fifty different kinds of neurons specialized to different tasks, such as looking for motion, recognizing colors, detecting objects in low light, and measuring brightness and contrast. In the brain as a whole, there may be as many as 10,000 different kinds of neurons, each contributing to a different aspect of mental life.

"In universities and pharmaceutical labs around the world, computer scientists and computational biologists are designing algorithms to sift through billions of gene sequences, looking for links between certain genetic markers and diseases. The goal is to help us sidestep the diseases we're most likely to contract and to provide each one of us with a cabinet of personalized medicines. Each one should include just the right dosage and the ideal mix of molecules for our bodies. Between these two branches of research, genetic and behavioral, we're being parsed, inside and out. Even the language of the two fields is similar. In a nod to geneticists, Dishman and his team are working to catalog what they call our "behavioral markers." The math is also about the same. Whether they're scrutinizing our strands of DNA or our nightly trips to the bathroom, statisticians are searching for norms, correlations, and anomalies. Dishman prefers his behavioral approach, in part because the market's less crowded. "There are a zillion people looking at biology," he says, "and too few looking at behavior." His gadgets also have an edge because they can provide basic alerts from day one. The technology indicating whether a person gets out of bed, for example, isn't much more complicated than the sensor that automatically opens a supermarket door. But that nugget of information is valuable. Once we start installing these sensors, and the electronics companies get their foot in the door, the experts can start refining the analysis from simple alerts to sophisticated predictions-perhaps preparing us for the onset of Parkinson's disease or Alzheimer's."

But the real story is how narrow Duplex was. For all the fantastic resources of Google (and its parent company, Alphabet), the system that they created was so narrow it could handle just three things: restaurant reservations, hair salon appointments, and the opening hours of a few selected businesses. By the time the demo was publicly released, on Android phones, even the hair salon appointments and the opening hour queries were gone. Some of the world’s best minds in AI, using some of the biggest clusters of computers in the world, had produced a special-purpose gadget for making nothing but restaurant reservations. It doesn’t get narrower than that.

More broadly, formal logic of the sort we have been talking about does only one thing well: it allows us to take knowledge of which we are certain and apply rules that are always valid to deduce new knowledge of which we are also certain.

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In the years to come, some of our best minds will try to dig deeper into that computer program, to figure out its individual lines of code (the IF-THENS that we call genes), the products of those lines (what we call proteins), how all those lines of biological code fit together, and how they make room for nurture.

In the long run, the effects on society will be profound. Take, for example, the advances that our increasing understanding of genes will lead to in medicine. Because, as we have seen, the brain is built like the rest of the body, it is also amenable to many of the same types of treatment. For example, stem cell therapies originally developed for leukemia are being adapted to treat Parkinson's disease and Huntington's disease. Gene therapies developed for cystic fibrosis may someday help treat brain tumors. Both work by harnessing the body's own toolkit for development.

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"In a 1957 experiment that helped launch the modern study of language acquisition, the late Roger Brown showed that children know that if you say, "Can you see a sib?" you probably have in mind an action or a process. No other mammal seems to be equipped to use such clues for word learning.

Even more dramatically, no other species seems to be able to make much of word order. The difference between the sentence "Dog bites man" and the sentence "Man bites dog" is largely lost on our nonhuman cousins. There is a bit of evidence that Kanzi can pay attention to word order to some tiny extent, but certainly not in anything like as rich a fashion as a three-year-old human child."

There are, of course, many reasons to think that brains operate mostly in parallel. Individual neurons are too slow to allow brains to operate in strict serial von Neumann fashion, and ample data suggest that in any given laboratory task (and by extension, any real-world situation) many different parts of the brain are engaged simultaneously.

The psychologist Abraham Maslow famously suggested that after we take care of our most basic needs, such as food, shelter, and sex, we eventually strive for “ self-actualization,” or the realization of our full potential; in his words, “[Even if all our other] needs are satisfied, we may still often (if not always) expect that a new discontent and restlessness will soon develop, unless the individual is doing what he [or she] is fitted for. A musician must make music, an artist must paint, a poet must write. What a [person] can be, he [or she] must be.

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the time when we tend to notice that we need toilet paper tends not to be the moment when we are in a position to buy it.

To the extent that genomes can be thought of as compressed encodings of biological structures, they are spectacularly efficient. All the trillions of cells in the human body-not just the tens of billions in the brain-are guided in one way or another by the information contained in 30,000 or so genes. The best high-quality set of pictures of the body- the National Institutes of Health Visible Human Project, a series of high-resolution digital photos of slices taken from volunteer Joseph Paul Jernigan (deceased)-takes up about 60 gigabytes, enough (if left uncompressed) to fill about 100 CD-ROMs-and still not enough detail to capture individual cells. The genome, in contrast, contains only about 3 billion nucleotides, the equivalent (at two bits per nucleotide) of less than two-thirds of a gigabyte, or a single CD-ROM.

Language builds on our cognitive capacities to reason about the goals and intentions of other people, on our desire to imitate, our desire to communicate, and our twin capacities for using convention to name things and sequence to indicate differences between differing possibilities.

"A major push is under way to figure out the molecular basis of those "critical" or "sensitive" periods, to figure out how the brain changes as certain learning abilities come and go. In some, if not all, of those mammals that have the alternating stripes in the visual cortex known as ocular dominance columns, those columns can be adjusted early in development, but not in adulthood. A juvenile monkey that has one eye covered for an extended period of time can gradually readjust its brain wiring to favor the open eye; an adult monkey cannot adjust its wiring. At the end of a critical period, a set of sticky sugar-protein hybrids known as proteoglycans condenses into a tight net around the dendrites and cell bodies of some of the relevant neurons, and in so doing those proteoglycans appear to impede axons that would otherwise be wriggling around as part of the process of readjusting the ocular dominance columns; no wriggling, no learning. In a 2002 study with rats, Italian neuroscientist Tommaso Pizzorusso and his colleagues dissolved the excess proteoglycans with an antiproteoglycan enzyme known as "chABC," and in so doing managed to reopen the critical period. After the chABC treatment, even adult rats could recalibrate their ocular dominance columns. ChABC probably won't help us learn second languages anytime soon, but its antiproteoglycan function may have important medical implications in the not-too-distant future. Another 2002 study, also with rats, showed that chABC can also promote functional recovery after spinal cord injury."