What we mean by information — the elementary unit of information — is a difference which makes a difference, and it is able to make a difference because the neural pathways along which it travels and is continually transformed are themselves provided with energy. The pathways are ready to be triggered. We may even say that the question is already implicit in them.

Finally, in the dim region where art, magic, and religion meet and overlap, human beings have evolved the “metaphor that is meant,” the flag which men will die to save, and the sacrament that is felt to be more than “an outward and visible sign, given unto us.” Here we can recognize an attempt to deny the difference between map and territory, and to get back to the absolute innocence of communication by means of pure mood-signs.

#. A secondary injunction conflicting with the first at a more abstract level, and like the first enforced by punishments or signals which threaten survival... Verbalization of the secondary injunction may, there-fore, include a wide variety of forms; for example, "Do not see this as punishment"; "Do not see me as the punishing agent"; "Do not submit to my prohibitions"; and so on.

#. A primary negative injunction. This may have either of two forms: (a) "Do not do so and so, or I will punish you", or (b) "If you do not do so and so, I will punish you". Here we select a context of learning based on avoidance of punishment rather than a context of reward seeking.

No organism can afford to be conscious of matters with which it could deal at unconscious levels. Broadly, we can afford to sink those sorts of knowledge which continue to be true regardless of changes in the environment, but we must maintain in an accessible place all those controls of behavior which must be modified for every instance. The economics of the system, in fact, pushes organisms toward sinking into the unconscious those generalities of relationship which remain permanently true and toward keeping within the conscious the pragmatic of particular instances.

The change toward larger Gestalten and the necessity of this change for both humanistic and formal reasons can be illustrated by considering Sullivan's emphasis upon the phenomena of interaction. This emphasis is very clearly part of a defense of man against the older, more mechanistic thinking which saw him so heavily determined by his internal psychological structure that he could easily be manipulated by pressing the appropriate buttons — a doctrine which made the therapeutic interview into a one-way process with the patient in a relatively passive role. The Sullivanian doctrine places the therapeutic interview on a human level, defining it as a significant meeting between two human beings. The role of the therapist is no longer to be dehumanized in terms of definable purposes which he can plan, and the role of the patient is no longer dehumanized into that of an object of manipulation"

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Our initial sensory data are always "first derivatives," statements about differences which exist among external objects or statements about changes which occur either in them or in our relationship to them. Objects and circumstances which remain absolutely constant relative to the observer, unchanged either by his own movement or by external events, are in general difficult and perhaps always impossible to perceive. What we perceive easily is difference and change — and difference is a relationship.

The concept of communication includes all of those processes by which people influence one another... This definition is based on the premise that all actions and events have communicative aspects, as soon as they are perceived by a human being; it implies, furthermore, that such perception changes the information which an individual processes and therefor influences him.