industrial marketing Quotes

There was no place for irony in marketing: it made people want to look for deeper meaning. There was no place in marketing for that, either.

"Oh, let me guess," Tina says. "He's a marketer."
"Hi," I say.
…"I hope they pay you well for strangling the youth of this country with cultural conformity."

Marketing ... is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt.
Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase.

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.