Marketing (or mktg, which is what you write when you’re taking lecture notes at two hundred words per minute) is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt.
Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories — stories that resonate and spread.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Marketing is what you do when your product is no good.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing is the act of telling stories about the things we make — stories that sell and stories that spread.

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.

Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.

Consumerism is the worship of the god of quantity; advertising is its liturgy. Advertising is schooling in false longing.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.

Except for ... people with enough power to tell the studio ‘I’m going to make a movie about dreams and there’s nothing you can do about it,’ ... everything else is driven by marketing, entirely by marketing.

Marketing is a creative and adversarial game. Channels get discovered, exploited, and discarded. New products need new distribution.

It’s hard to hire rule-breakers, so the best marketers tend to be the founders themselves.

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.