ideologies, i.e. those complexes of ideas which direct activity toward the maintenance of the existing order, and utopias — or those complexes of ideas which tend to generate activities toward changes of the prevailing order

The general form of the total conception of ideology is being used by the analyst when he has the courage to subject not just the adversary's point of view but all points of view, including his own, to the ideological analysis.
At the present stage of our understanding it is hardly possible to avoid this general formulation of the total conception of ideology, according to which the thought of all parties in all epochs is of an ideological character.

The particular conception of "ideology" makes its analysis of ideas on a purely psychological level. If it is claimed for instance that an adversary is lying, or that he is concealing or distorting a given factual situation, it is still nevertheless assumed that both parties share common criteria of validity — it is still assumed that it is possible to refute lies and eradicate sources or error by referring to accepted criteria of objective validity common to both parties. The suspicion that one's opponent is the victim of an ideology does not go so far as to exclude him from discussion on the basis of a common theoretical frame of reference. The case is different with the total conception of ideology. When we attribute to one historical epoch one intellectual world and to ourselves another one, or if a certain historically determined social stratum thinks in categories other than our own, we refer not to the isolated cases of thought-content, but to fundamentally divergent thought-systems and to widely differing modes of experience and interpretation.

Once we recognize that all historical knowledge is relational knowledge, and can only be formulated with reference to the position of the observer, we are faced, once more, with the task of discriminating between what is true and what is false in such knowledge.

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In attempting to expose the views of another, one is forced to make one's own view appear infallible and absolute, which is a procedure altogether to be avoided if one is making a specifically non-evaluative investigation. The second possible approach is nevertheless to combine such a non-evaluative analysis with a definite epistemology. Viewed from the angle of this second approach there are two separate and distinct solutions to the problem of what constitutes reliable knowledge — the one solution may be termed relationism, and the other relativism.

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Relativism is a product of the modern historical-sociological procedure which is based on the recognition that all historical thinking is bound up with the concrete position in life of the thinker [Standortsgebundenheit des Denkers]. But relativism combines this historical-sociological insight with an older theory of knowledge which was as yet unaware of the interplay between conditions of existence and modes of thought, and which modelled its knowledge after static prototypes such as might be exemplified by the proposition 2 x 2 = 4. This older type of thought, which regarded such examples as the model of all thought, was necessarily led to the rejection of all those forms of knowledge which were dependent upon the subjective standpoint and the social situation of the knower, and which were, hence, merely "relative".

It may possibly be true that, to continue to live on and to act in a world like ours, it is vitally necessary to seek a way out of this uncertainty of multiple alternatives; and accordingly people may be led to embrace some immediate goal as if it were absolute, by which they hope to make their problems appear concrete and real. But it is not primarily the man of action who seeks the absolute and immutable, but rather it is he who wishes to induce others to hold on to the status quo because he feels comfortable and smug under conditions as they are.

It may indeed be true that in order to act we need a certain amount of self-confidence and intellectual self-assurance. It may also be true that the very form of expression, in which we clothe our thoughts, tends to impose upon them an absolute tone.

The particular conception of ideology operates primarily with a psychology of interests, while the total conception uses a more formal functional analysis, without any reference to motivations, confining itself to an objective description of the structural differences in minds operating in different social settings. The former assumes that this or that interest is the cause of a given lie or deception. The latter presupposes simply that there is a correspondence between a given social situation and a given perspective, point of view, or apperception mass. In this case, while an analysis of constellations of interests may often be necessary it is not to establish causal connections but to characterize the total situation. Thus interest psychology tends to be displaced by an analysis of the correspondence between the situation to be known and the forms of knowledge.

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At this point in history when all things which concern man and the structure and elements of history itself are suddenly revealed to us in a new light, it behooves us in our scientific thinking to become masters of the situation, for it is not inconceivable that sooner than we suspect, as has often been the case before in history, this vision may disappear, the opportunity may be lost, and the world will once again present a static, uniform, and inflexible countenance.

ideology signifies a phenomenon intermediate between a simple lie at one pole, and an error, which is the result of a distorted and faulty conceptual apparatus, at the other.

A modern theory of knowledge which takes account of the relational as distinct from the merely relative character of all historical knowledge must start with the assumption that there are spheres of thought in which it is impossible to conceive of absolute truth existing independently of the values and position of the subject and unrelated to the social context. Even a god could not formulate a proposition on historical subjects like 2 x 2 = 4, for what is intelligible in history can be formulated only with reference to problems and conceptual constructions which themselves arise in the flux of historical experience.

Every bureaucracy, therefore, in accord with the peculiar emphasis on its own position, tends to generalize its own experience and to overlook the fact that the realm of administration and of smoothly functioning order represents only a part of the total political reality. Bureaucratic thought does not deny the possibility of the science of politics, but regards it as identical with the science of administration. Thus irrational factors are overlooked, and when these nevertheless force themselves to the fore, they are treated as "routine matters of state."