If we want to be free, the women of the 21st century need to stop playing the game. We need to end our wary efforts to believe that our bodies are acceptable and begin to know, with a clear and billiant certainty, that our persons are powerful.

We cannot fuck our way to freedom. Sexuality alone, and heterosexuality in particular, is never enough to destabilise complex architectures of money and power. Without political agitation, sex can always be co-opted, calcifying gender revolution into another weary parade of saleable binary stereotypes.

Marginalised bodies do marginalised work. Bodies that are garroted and controlled can be persuaded to do work that is underpaid and overlooked. Slavemaking is a social science, and nowhere is that science more expertly demonstrated than in the continued ability of contemporary industrial culture to persuade women perform the vast majority of vital domestic and caring labour without expecting reward or payment.

Feminists - even prominent ones with big platforms to shout from - do not get to be the gatekeepers of what is and what is not female, what is and is not feminine, any more than patriarchal apologists do. Intrinsic to feminism is the notion that such gatekeeping is sexist, recalcitrant, and damaging.

Fear of female flesh is fear of female power, and reclaiming women's bodies must go hand in hand with reclaiming women's power. This cannot be achieved simply by purchasing expensive body lotion. Men and women alike need to confront our fear of female flesh, to risk being overwhelmed by the power of women to change society and take charge of their own lives. All we need to do is acknowledge how hungry we are for that future to arrive, and take the first bite.

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We live in a world which worships the unreal female body and despises real female power. In this culture, where women are commanded to always look available nut never actually be so, where, where we are obliged to appear socially and sexually consumable whilst consuming as little as possible, our most drastic retaliation is to undertake our own consumption: to consume ourselves - and so we do in ever increasing numbers.

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It can hardly be argued that the ubiquity of the Playboy Bunny logo or its popularity with young girls are positive developments, but it must be understood that what is being objected to here, as elsewhere, is not sex, but symbol: the black-and-white, liplesss, featureless symbol of a perky, prosthetic sexuality whose alienation from the flesh and intimacy of real sex can be mass-produced.

Sex work is an economic question, not a moral one: in a world where shame and sexual violence are still hard currency, the normalization of the sex industry is a symptom not of social degeneration, but of the economic exploitation of women on a unprecedented scale.

From the moment we become old enough to want to own ourselves, the corporate cast of womanhood is stamped into our subconscious, burnt into our brains, reminding us that we are cattle, that we are chattel, that we must strive for conformity, that we can never be free. Not everything begins with sex, but this book does.

If consumer society is to continue to exist in the manner to which it has become accustomed, it is essential that this latent power be appropriated, tamed and made docile. The ways in which contemporary capitalism undermines women's bodies, from advertising to pornography to the structure of gendered labour and domestic conflict, are not private troubles with no bearing upon the wider world. They are necessary fetters in a superstructure of oppression that has become so fundamental to the experience of femininity that it is effectively invisible. This superstructure is vital to the very survival of the patriarchal capitalist machine. If women on earth woke up tomorrow feeling truly positive and powerful in their own bodies, the economies of the globe would collapse overnight.