American businessman (1924–2019)
Lido Anthony "Lee" Iacocca (October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the Big Three automakers.
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I began by reducing my own salary to $ 1.00 a year. Leadership means setting an example. When you find yourself in a position of leadership, people follow your every move. I don’t mean they invade your privacy, although there’s some of that, too. But when the leader talks, people listen. And when the leader acts, people watch. So you have to be careful about everything you say and everything you do.
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But I do think that our national leadership consists of too many lawyers and not enough people from business. I’d like to see a system where we brought in twenty top managers to run the business side of the country and maybe even paid them $1 million a year, tax-free. That would be a real incentive, and then we’d see a lot more talented people interested in public life.
Beacham used to talk about street smarts, the things you just know, the basic lessons that can’t really be taught. “Remember, Lee,” he would say, “the only thing you’ve got going for you as a human being is your ability to reason and your common sense. That’s the only real advantage we’ve got over the apes. Remember, a horse is stronger and a dog is friendlier. So if you don’t know a dip of horseshit from a dip of vanilla ice cream — and a lot of guys don’t — that’s just too bad, because then you can never really make it.
But engineering no longer interested me. The day I’d arrived, they had me designing a clutch spring. It had taken me an entire day to make a detailed drawing of it, and I said to myself: “What on earth am I doing? Is this how I want to be spending the rest of my life?” I wanted to stay at Ford, but not in engineering. I was eager to be where the real action was — marketing or sales. I liked working with people more than machines.
It pains me to see my old company, which has meant so much to America, on the ropes. But Chrysler has been in trouble before, and we got through it, and I believe they can do it again. [...] Let's face it, if your car breaks down, you're not going to take it to the White House to get fixed. But, if your company breaks down, you've got to go to the experts on the ground, not the bureaucrats.
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I discovered that people accept a lot of pain if everybody’s going through the chute together. If everybody is suffering equally, you can move a mountain. But the first time you find someone goofing off or not carrying his share of the load, the whole thing can come unraveled. I call this equality of sacrifice. When I started to sacrifice, I saw other people do whatever was necessary.