The term "cult" is always one of individual judgment. It has been variously applied to groups involved in beliefs and practices just off the beat of traditional religions; to groups making exploratory excursions into non-Western philosophical practices; and to groups involving intense relationships between followers and a powerful idea or leader. The people I have studied, however, come from groups in the last, narrow band of the spectrum: groups such as the Children of God, the Unification Church of the Reverend Sun Myung Moon, the Krishna Consciousness movement, the Divine Light Mission, and the Church of Scientology. I have not had occasion to meet with members of the People's Temple founded by the late Reverend Jim Jones, who practiced what he preached about being prepared to commit murder and suicide, if necessary, in defense of the faith.

Thought reform is accomplished through the use of psychological and environmental control processes that do not depend on physical coercion. Today's thought reform programs are sophisticated, subtle, and insidious, creating a psychological bond that in many ways is far more powerful than gun-at-the-head methods of influence. The effects generally lose their potency when the control processes are lifted or neutralized in some way. That is why most Korean War POWs gave up the content of their prison camp indoctrination programs when they came home, and why many cultists leave their groups if they spend a substantial amount of time away from the group or have an opportunity to discuss their doubts with an intimate.

Hundreds of other cult leaders have gathered far more followers than Jones by promising new psychological and spiritual utopias. They have succeeded by combining various ages-old psychological and social persuasion techniques in an atmosphere os Madison Avenue soft-sell approaches. Because most of the followers have been youthful or poor, little attention and credence has been given to reports from ex-members, families and friends who report the effects of the techniques of manipulation used by the groups.

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I started hearing from families who had missing members, many of them young kids on our campus, and they all would describe the same sorts of things. A sudden change of personality, a new way of talking...and then they would disappear. And bingo, it was the same sort of thing as with the Korean War prisoners, the same sort of thought-reform and social controls. You find it again and again, any time people feel vulnerable. There are always sharpies around who want to hornswoggle people.

An estimated 5,000 economic, political, and religious groups operate in the United States alone at any given time, with 2.5 million members. Over the last ten years, cults have used tactics of coercive mind control to negatively impact an estimated 20 million victims in the last ten years. Worldwide figures are even greater.

While everyone is influenced and persuaded daily in various ways, vulnerability to influence fluctuates. The ability to fend off persuaders is reduced when one is exhausted, rushed, stressed, uncertain, lonely, indifferent, uninformed, aged, very young, unsophisticated, ill, brain- damaged, drugged, drunk, distracted, fatigued, frightened, or very dependent.

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Just look up to the sky and talk to God yourself. You don't need an organization to do that. …They're all the same, really, these groups — they prey on the most lonely, vulnerable people they can find, cage you with your own mind through guilt and fear, cut you off from everyone you knew before, and when they're done doing that, they don't need armed guards to keep you. You're afraid that if you leave, your parents will die, you will die, your life will be ruined. Flim-flam men, pimps, sharpsters — that's what they are. Liars. Tricksters. It's been the same ever since Eve got the apple, and I doubt it will ever change. A real religion is truthful, you can come or go from it if you wish. And most importantly, there is no one leader claiming he is a god. Big, big difference.