The superior man has three things in which he delights, and to be ruler over the kingdom is not one of them. That his father and mother are both alive, and that the condition of his brothers affords no cause for anxiety;—this is one delight. That, when looking up, he has no occasion for shame before Heaven, and, below, he has no occasion to blush before men;—this is a second delight. That he can get from the whole kingdom the most talented individuals, and teach and nourish them;—this is the third delight.

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The feeling of commiseration is the beginning of humanity; the feeling of shame and dislike is the beginning of righteousness; the feeling of deference and compliance is the beginning of propriety; and the feeling of right or wrong is the beginning of wisdom. Men have these Four Beginnings just as they have their four limbs. Having these Four Beginnings, but saying that they cannot develop them is to destroy themselves.

Mencius went to see King Huei of Liang. The king said, "Venerable sir, since you have not counted it far to come here, a distance of a thousand li, may I presume that you are provided with counsels to profit my kingdom?" Mencius replied, "Why must your Majesty use that word "profit"? What I am provided with, are counsels to benevolence and righteousness, and these are my only topics."

Sima Qian said, “When I read the Mengzi and come to the part where King Hui of Liang asks, How can I profit my state? I always set down the book and sigh, Alas! Profit genuinely is the beginning of chaos. Kongzi ‘seldom spoke of profit’ (Analects 9.1) and always guarded against it at its source. Hence, he said, ‘If in your affairs you abandon yourself to the pursuit of profit, you will arouse much resentment’ (4.12). Whether one is the Son of Heaven or a commoner, how does the confusion that is fondness for profit differ?

1A1 can be read as a criticism of Mohism, a consequentialist philosophy that encouraged people to judge actions in terms of the benefits (or “profit”) they bring to people in general and not just to oneself or one’s group.